It’s marketing collateral!
A graphic designer offered us a challenge. Design and produce 1000 presentation pieces to be couriered to high net worth donors to vividly display and draw in donations for a new building expansion of a museum. The piece had to be functional, unique, highly visual, easily couriered without damage, produced within budget and … very memorable!
Our solution, seen in photos above:
- The outer box is foil stamped, lined with red material, and letterpress printed on the inside.
- The three-dimensional inner piece is diecut, hand formed and glued.
- The building platform has a cloth tab or ribbon, which allows the user to remove the model of the building extension.
- The cavity underneath the model then displays a personalized invitation to the grand opening of the museum extension.
What the job entailed
- Debossing, embossing, letter press, foil stamping, die cutting, gluing and wrapping … all to produce a memorable piece of marketing collateral.
- Personalized invitation easily accessed
- Includes tangible, three-dimensional model of building extension
- Recipient of invitation is involved in touching/removing 5 pieces
- Visual, tangible message more powerful than copy, photos or drawings
- Couriered without damage
Factors to consider
- Time line! Developing the concept, making mockups and producing required thousands of hours. Start the plan early!
- Prototypes/mockups essential to establish tolerances required for removal of inner box, easy sliding of outer box and removal of building “model” to access invitation.
- How will the marketing collateral be packaged for delivery?
- Choice of colours constrained by availability of materials.