As pictured “pop-ups” can be made in an infinite range of contours, shapes, sizes, stock weights and styles.  Pop-ups ALWAYS draw attention, generate interest, intrigue and emotional involvement.  Pop-ups are supported in a book context or a 4-page folder.  They always (to my knowledge) require die-cutting, gluing and some degree of hand assembly.

Are pop-ups expensive?  Yes!

Are they effective? Extremely effective!

They engage the user.  They involve the user/customer.  I can think of very few paper products that get such “a big bang for the buck” as do pop-ups!