|Success story: This picture is the front cover of a case bound/hard covered book we bound for a printer in Calgary. The wording “ROAD TRIPS” is the fuzzy material called flocking. Beneath the flocking, the words “& others diversions” is normal black offset printing. It is very hard to photograph flocking in a way to effectively shows you what it is actually like. With each blog I give you an opportunity to request a sample. Usually a description of a product and pictures give you a good understanding of some unusual processes, but in the case of flocking I highly recommend that you request a sample. You have to see flocking and feel it, to really understand what it is.How is it done?
Flocking is a process of dropping millions of miniature fibers called ‘flock’ on a wet pattern-glued surface. Described as simply as possible:
- Sheets up to 20 X 26 are printed in the normal process leaving blank the areas where flocking is to be applied
- Wet glue is applied to the areas to be flocked
- Flocking material (fibres) is dropped onto the glued surface areas
Factors to consider:
- Pantone colour matching may be available for an up charge of approximately $1000.
- Only one colour of flocking per pass can be done; two colours require two passes
In the future, I expect to see more flocking in the marketplace—because it differentiates your product; flocking is relatively rare; end users are drawn to touch the flocking……its’ tactile.